Sellers can explain their products and brands more clearly on Amazon by using enhanced brand content. This can help increase conversions and decrease the number of unhappy customers with unmet expectations.
EBC is not paid for by vendors. It is available to all registered Amazon sellers. Amazon takes approximately 7 days to review EBCs and approve them.
Creating an EBC page
Amazon's Enhanced brand content (EBC) tool is a new tool that allows registered sellers to create better product descriptions pages. It's free and can help you increase product conversions.
EBC lets users add modules to their product description. These modules come in a variety templates that can be easily customized to meet your specific needs.
You can also use this opportunity to showcase your brand and voice. It's your chance to convey what makes your product unique, and leave your customers with everything they need to make a decision right then and there.
Your content should be well-written and optimized to the platform. It should be simple to read and easy to digest. Don't make exaggerated marketing claims. It should contain high-quality images relevant to the product.
Create an EBC Template
Amazon Enhanced Brand Content (EBC) is a free, easy-to-use feature that can be used on your product pages to attract more attention and convert customers. It allows you to integrate pictures, graphics, and comparison charts into your brand content to create a visually engaging page that can increase conversion rates and improve your ACoS.
After creating a brand image, product description, header image and a logo, you can select from 5 EBC modules templates to personalize your content. Each template comes with multiple modules such as images, text blocks or specifications.
A good EBC should be informative, concise and engaging. This will ensure that your customers come back for more. Avoid unnecessary text that is too difficult to read or that is too overwhelming for your audience.
How to create an EBC Image
Amazon provides free enhanced brand content to registered sellers, previously known under the name Amazon A+ Content. This allows brands to convert their product description into a visually appealing and text-rich description.
EBC is a key marketing strategy that can help you increase sales on Amazon. But you must make sure that your images are high-quality and optimized for Amazon.
You should consider using lifestyle photography and detailed product imagery to convey your brand's unique style. Hydro Flask's combination of still-life photography and lifestyle photography is a great way to tell the story and showcase the products' versatility.
It is crucial that you follow Amazon's guidelines regarding pixel sizes and upload images in a correct manner. Your submission could be rejected if you do not follow the guidelines.
Making an EBC video
Third party sellers have powerful marketing tools with the Amazon Enhanced Brand Content (EBC). It increases conversion rates by providing additional details about the product. This can answer common questions and help shoppers feel more confident purchasing.
EBC consists of modules that include text, images, image with text overlays, comparison charts, sidebars, and highlights. This is the best marketing tool for private label sellers.
Click Upload to create an EBC video. Within a few hours, the video will be uploaded to your detail page.
Videos can be added to your EBC to increase sales and convince buyers about its performance. Videos that are short and concise can help convey the message quickly. They also make it easy for viewers to not waste their time scrolling through the whole EBC.
FAQ
How do I avoid getting conned online?
It is vital to remain vigilant when buying online. Always read reviews and look up customer feedback before making a purchase. Never send sensitive financial information via email. Use a secure website like PayPal instead. By doing this, you can feel secure knowing that your personal information is protected.
Do I need to worry about my privacy when I shop online?
It is important that consumers know the information they are sharing with companies like Amazon.com. It is important for consumers to ask themselves whether they are willing to share their personal information with companies like Amazon. If you don't wish to share such information, you may need to limit your shopping experience on sites you feel comfortable sharing your private details.
Does it make sense to ask for discounts on shopping?
Try to negotiate a better deal when purchasing items. It is polite to ask if they have any discount code. If you're polite, they might offer you a special deal. This could save your money over the long term.
What are the advantages and disadvantages of online shopping?
Online shopping is a great way to save money for both the consumer and the retailer. The main benefit is convenience. People can shop anywhere they want. You don't even have to go to stores to look at the products. There are also disadvantages. Online shoppers may not know how much an item is until they order it. This could lead them to overspend. Customers may also feel more comfortable buying online from large-box stores as they are used to seeing the products in person. Online customers may not have the option to return a product if they decide to buy it elsewhere. Finally, online shopping may pressure brick-and-mortar stores because they might lose business to online competitors.
Statistics
- Last Black Friday, I bought a stove from Lowes at 40% off, receiving 24 months of interest-free financing (from Lowe's). (meetfabric.com)
- All items on AliExpress have an estimated delivery time on the product page, and it's usually anywhere from 20 to 60 days. (makeuseof.com)
- The vast majority only change a password to protect privacy a few times a year (27 percent) or, more likely, never (35 percent). (pcmag.com)
- According to the Federal Trade Commission (FTC), online shopping was the fourth most common fraud category for consumers as of February 2022.5 (thebalance.com)
External Links
How To
How to shop online safely
Online shopping is one of the most convenient ways to buy goods and services. However, this convenience comes at a price. Although there are many benefits to shopping online, there are also potential risks. Identity theft is the greatest risk. Identity theft is the greatest threat. Identity thieves steal your personal information (names, addresses and credit card numbers) in order to either steal money from you, or take out fraudulent loan against your name. Your stolen information is then sold on the black marketplace. If you want to stay safe while doing business online, here are some tips to keep in mind:
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Secure websites. Most online stores offer free SSL encryption to protect customers' information. All information you enter on their website, including names, addresses, phone numbers and credit card details, is protected by SSL encryption so that only you can view it. It blocks anyone from seeing the information you enter. Check that the certificate has been issued by a recognized CA before you decide which online store you want to do business. When you browse the web, look for a green padlock icon at the URL bar.
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Never give your password away. When you first sign-up for a new account you'll receive an email asking for confirmation of your username and/or email address. You must keep these credentials confidential and not share them with anyone. Keep them safe! If someone takes your wallet, they may also have access to your accounts. Instead, store them on your computer. You should also change your passwords regularly - every three months is recommended.
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Keep track your orders. If you're sending items to yourself or others, make sure you keep track of where you send those packages. Many people fall prey to fraud by believing that they sent something to themselves but it was actually sent to someone else. Before paying for shipping, make sure you verify the tracking number. Never ship anything without receiving proof of delivery. If you aren't satisfied with the service rendered, please contact the company right away.
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You need to be aware of the person you're dealing. Many websites will require you to give sensitive information, such as your full name and date of birth, Social Security Number, and Bank Routing number. They use these details to identify you so they should be cautious about what information they ask for. Google "what information does a website need" to find out if it is. There are many ways to find answers.
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Pop-up windows are a danger. Many websites bombard you with popups advertising special offers and deals. While some advertisements might appear legit, others will trick you into sharing private information. For example, an anti-virus program may ask for your credit card number, bank information, and social insurance numbers. Don't click on any links that seem suspicious to avoid being tricked.
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Beware of phishing scams. Phishing scams include hackers pretending to work for reputable organizations in order to get financial information from consumers. Phishers may send emails that appear to be from retailers or banks, inviting users to log in and update account information. Once you give your information, hackers have full control over your finances. Hackers can also empty your bank accounts and transfer funds between accounts. You have many options for identifying a scam email, including How to Spot Phishing Scams.
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Do your homework. Before signing up for a deal, always read the fine print. Clear and simple terms and conditions must be included in any contract that you sign. You should carefully read through the contract and make sure you understand what you are agreeing to. Saving money is as simple as avoiding hidden fees and charges.
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Shop around. Don't be afraid to shop around. Compare prices on different websites until finding the lowest price. Compare shipping costs for multiple items. Shipping rates can vary widely depending on which website is used. It's worth paying a little extra for fast shipping.